Through Trademark Investigation

Serve as an authoritative resource, offering in-depth elucidation on the definition and practical utility of trademarks. This content is designed to provide a nuanced understanding of the complexities inherent in trademarks, delving into their inherent nature, significance, and tangible applications within the professional realm. It aims to equip readers with comprehensive knowledge to navigate the intricacies of trademarks, empowering them with the expertise necessary to comprehend the practical functions that these legal identifiers fulfill in the broader context of business and intellectual property. Generally, the registration of a trademark entitles the registrant to a presumption of ownership of the brand on a national level and a presumed right to use the brand nationwide. It may help prevent someone from registering a confusingly similar mark later and may also help the registrant bring a case in federal court if someone infringes on the brand. Once registered, a registrant can typically start using the ® symbol after the name, logo or slogan. After a mark is properly registered and used for a five-year period, Trademark Engine can also help file a “Declaration of Incontestability.” Considered by some the greatest protection under U.S. trademark law, this may help prevent others from contesting a trademark on the following grounds: (1) the mark is not inherently distinctive; (2) it is confusingly similar to another mark that someone else began using first; or (3) the mark is simply functional as opposed to identifying the source of the goods or services.

Protection varies between a common law trademark and a registered trademark. This information aims to clarify the distinctions in the level of protection afforded to these two types of trademarks, helping users understand the implications of choosing one over the other in the context of intellectual property rights.